{"id":209,"date":"2026-10-28T01:47:42","date_gmt":"2026-10-28T01:47:42","guid":{"rendered":"https:\/\/lighthouse-webdev.com\/?page_id=209"},"modified":"2026-11-06T00:33:05","modified_gmt":"2026-11-06T00:33:05","slug":"real-estate-websites","status":"publish","type":"page","link":"https:\/\/lighthouse-webdev.com\/es\/real-estate-websites\/","title":{"rendered":"Sitios web inmobiliarios"},"content":{"rendered":"<style>\n.lwh-content-template:has(#lwr){padding:0!important;min-height:0!important;}.lwh-content-template:has(#lwr)>.wp-block-post-title{display:none!important;}.lwh-content-template:has(#lwr)>.wp-block-post-content{margin-top:0!important;}\n#lwr{width:100vw;max-width:100vw!important;margin:0 calc(50% - 50vw)!important;padding:0 0 64px;background:#061426;color:#f7f9fd;font-family:Inter,system-ui,sans-serif;line-height:1.65;overflow:hidden;}\n#lwr *,#lwr *::before,#lwr *::after{box-sizing:border-box;}\n#lwr .lw-cs-container{width:min(1180px,calc(100% - 40px));margin:0 auto;}\n#lwr 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0;padding:48px 36px;border:1px solid rgba(255,215,96,.5);border-radius:24px;background:linear-gradient(135deg,#0b203a,#0b274b);text-align:center;}#lwr .lw-cs-cta h2,#lwr .lw-cs-cta p{max-width:850px;margin-left:auto!important;margin-right:auto!important;}\n@media(max-width:980px){#lwr .lw-cs-hero-grid,#lwr .lw-cs-mobile-layout,#lwr .lw-cs-result{grid-template-columns:1fr;}#lwr .lw-cs-hero-art{max-width:650px;width:100%;margin:0 auto;min-height:0;}#lwr .lw-cs-overview,#lwr .lw-cs-feature-grid{grid-template-columns:repeat(2,minmax(0,1fr));}#lwr .lw-cs-flow{grid-template-columns:1fr;}#lwr .lw-cs-flow-step:not(:last-child)::after{content:\"\u2193\";right:50%;top:auto;bottom:-24px;}}\n@media(max-width:640px){#lwr{padding-bottom:40px;}#lwr .lw-cs-container{width:calc(100% - 32px);}#lwr .lw-cs-hero{padding:44px 0;}#lwr .lw-cs-hero-grid{gap:32px;}#lwr .lw-cs-hero-actions{flex-direction:column;}#lwr .lw-cs-section{padding:44px 0;}#lwr .lw-cs-two-col,#lwr .lw-cs-shot-grid,#lwr .lw-cs-overview,#lwr .lw-cs-feature-grid{grid-template-columns:1fr;}#lwr .lw-cs-stat,#lwr .lw-cs-card,#lwr .lw-cs-feature,#lwr .lw-cs-result-panel{padding:24px;}#lwr .lw-cs-cta{margin-top:44px;padding:32px 22px;}#lwr .lw-cs-eyebrow{font-size:11px;}}\n<\/style>\n<div id=\"lwr\" class=\"lw-case-study\">\n\n  <!-- HERO -->\n  <section class=\"lw-cs-hero\"><div class=\"lw-cs-container lw-cs-hero-grid\"><div><span class=\"lw-cs-eyebrow\">Lighthouse WebDev \u00b7 Sitios inmobiliarios<\/span><h1>Dise\u00f1o web <span>para bienes ra\u00edces<\/span><\/h1><p>Un sitio inmobiliario completo que ayuda a agentes y corredores a generar confianza, conectar a compradores con herramientas de b\u00fasqueda, captar prospectos vendedores mediante una p\u00e1gina \u201c\u00bfCu\u00e1nto vale tu casa?\u201d, presentar servicios y organizar el seguimiento con integraci\u00f3n de CRM.<\/p><div class=\"lw-cs-hero-actions\"><a class=\"lw-cs-button\" href=\"https:\/\/santoshomesales.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ver el sitio inmobiliario<\/a><a class=\"lw-cs-button secondary\" href=\"\/es\/contact-us\/\">Crea tu sitio web<\/a><\/div><\/div><figure class=\"lw-cs-hero-art\"><img decoding=\"async\" src=\"https:\/\/salaguiar.com\/wp-content\/uploads\/2026\/09\/santos-home-page.png\" alt=\"Santos Home Sales real estate homepage\" width=\"2546\" height=\"1090\" fetchpriority=\"high\"><figcaption><strong>SantosHomeSales.com<\/strong><span>Caso de \u00e9xito de sitio inmobiliario<\/span><\/figcaption><\/figure><\/div><\/section>\n\n\n  <!-- PROJECT OVERVIEW -->\n  <section class=\"lw-cs-container lw-cs-section\">\n    <div class=\"lw-cs-heading\">\n      <span>Resumen del proyecto<\/span>\n      <h2>Dise\u00f1ado para cada etapa del cliente inmobiliario<\/h2>\n      <p>\n        Un sitio inmobiliario exitoso debe ofrecer m\u00e1s que una imagen profesional. Debe ayudar a los compradores a buscar viviendas, a los vendedores a solicitar informaci\u00f3n, explicar los servicios del agente, generar confianza y facilitar que los visitantes se conviertan en prospectos calificados.\n      <\/p>\n    <\/div>\n\n    <div class=\"lw-cs-overview\">\n      <div class=\"lw-cs-stat\">\n        <strong>Sector<\/strong>\n        <span>Venta de bienes ra\u00edces<\/span>\n      <\/div>\n\n      <div class=\"lw-cs-stat\">\n        <strong>Plataforma<\/strong>\n        <span>WordPress + HTML\/CSS personalizados<\/span>\n      <\/div>\n\n      <div class=\"lw-cs-stat\">\n        <strong>Objetivo principal<\/strong>\n        <span>Captaci\u00f3n de prospectos<\/span>\n      <\/div>\n\n      <div class=\"lw-cs-stat\">\n        <strong>Experiencia<\/strong>\n        <span>Computadoras y m\u00f3viles<\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n  <!-- PROBLEM + SOLUTION -->\n  <section class=\"lw-cs-container lw-cs-section shs-tone\">\n    <div class=\"lw-cs-heading\">\n      <span>El reto<\/span>\n      <h2>Convierte un sitio inmobiliario en un sistema de captaci\u00f3n<\/h2>\n    <\/div>\n\n    <div class=\"lw-cs-two-col\">\n      <div class=\"lw-cs-card problem\">\n        <h3>El problema<\/h3>\n        <p>\n          Un profesional inmobiliario necesita m\u00e1s que un folleto digital. El sitio debe explicar los servicios con claridad, generar confianza, facilitar la b\u00fasqueda de propiedades y ofrecer una forma sencilla de contacto para compradores, vendedores e inversionistas.\n        <\/p>\n      <\/div>\n\n      <div class=\"lw-cs-card solution\">\n        <h3>La soluci\u00f3n<\/h3>\n        <p>\n          Lighthouse WebDev cre\u00f3 una experiencia inmobiliaria personalizada y adaptable con llamadas a la acci\u00f3n claras, b\u00fasqueda de propiedades, formularios, procesos preparados para CRM, p\u00e1ginas de servicios, testimonios e identidad visual profesional.\n        <\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n  <!-- SCREENSHOTS -->\n  <section class=\"lw-cs-container lw-cs-section\">\n    <div class=\"lw-cs-heading\">\n      <span>Capturas del sitio web<\/span>\n      <h2>Conoce la experiencia<\/h2>\n      <p>Explora la p\u00e1gina de inicio, la b\u00fasqueda de propiedades, los formularios y la experiencia m\u00f3vil creados para Santos Home Sales.<\/p>\n    <\/div>\n\n    <div class=\"lw-cs-shot-grid\">\n\n      <figure class=\"lw-cs-shot\">\n        <div class=\"lw-cs-browser-bar\">\n          <span class=\"lw-cs-dot\"><\/span><span class=\"lw-cs-dot\"><\/span><span class=\"lw-cs-dot\"><\/span>\n        <\/div>\n        <img src=\"https:\/\/salaguiar.com\/wp-content\/uploads\/2026\/09\/santos-home-page.png\" alt=\"Santos Home Sales real estate homepage\" loading=\"lazy\" decoding=\"async\">\n        <figcaption>\n          <strong>P\u00e1gina de inicio inmobiliaria<\/strong>\n          <span>Presentaci\u00f3n de marca, servicios, mensajes de confianza, testimonio y pr\u00f3ximos pasos claros.<\/span>\n        <\/figcaption>\n      <\/figure>\n\n      <figure class=\"lw-cs-shot\">\n        <div class=\"lw-cs-browser-bar\">\n          <span class=\"lw-cs-dot\"><\/span><span class=\"lw-cs-dot\"><\/span><span class=\"lw-cs-dot\"><\/span>\n        <\/div>\n        <img src=\"https:\/\/salaguiar.com\/wp-content\/uploads\/2026\/09\/santos-home-search.png\" alt=\"Santos Home Sales property search page\" loading=\"lazy\" decoding=\"async\">\n        <figcaption>\n          <strong>B\u00fasqueda de propiedades<\/strong>\n          <span>Buyers can browse listings before reaching out. <a href=\"https:\/\/santoshomesales.com\/home-search\/\">Try the live property search<\/a>.<\/span>\n        <\/figcaption>\n      <\/figure>\n\n      <figure class=\"lw-cs-shot\">\n        <div class=\"lw-cs-browser-bar\">\n          <span class=\"lw-cs-dot\"><\/span><span class=\"lw-cs-dot\"><\/span><span class=\"lw-cs-dot\"><\/span>\n        <\/div>\n        <img src=\"https:\/\/lighthouse-webdev.com\/wp-content\/uploads\/2026\/11\/santos-home-valuation-case-study.jpg\" alt=\"Santos Home Sales home valuation request form\" loading=\"lazy\" decoding=\"async\">\n        <figcaption>\n          <strong>Home Valuation Request Form<\/strong>\n          <span>Sellers can request a comparative market analysis (CMA) with their property address and contact details. <a href=\"https:\/\/santoshomesales.com\/whats-my-home-worth\/\">See the live home valuation page<\/a>.<\/span>\n        <\/figcaption>\n      <\/figure>\n\n      <figure class=\"lw-cs-shot\">\n        <div class=\"lw-cs-browser-bar\">\n          <span class=\"lw-cs-dot\"><\/span><span class=\"lw-cs-dot\"><\/span><span class=\"lw-cs-dot\"><\/span>\n        <\/div>\n        <img class=\"lw-cs-mobile-shot\" src=\"https:\/\/salaguiar.com\/wp-content\/uploads\/2026\/09\/santos-mobile.jpg\" alt=\"Santos Home Sales mobile website design\" loading=\"lazy\" decoding=\"async\">\n        <figcaption>\n          <strong>Experiencia m\u00f3vil<\/strong>\n          <span>El dise\u00f1o adaptable facilita la navegaci\u00f3n, la consulta de servicios y las llamadas a la acci\u00f3n desde el celular.<\/span>\n        <\/figcaption>\n      <\/figure>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- WHAT WE BUILT -->\n  <section class=\"lw-cs-container lw-cs-section shs-tone\">\n    <div class=\"lw-cs-heading\">\n      <span>Lo que cre\u00f3 Lighthouse<\/span>\n      <h2>Un sitio inmobiliario conectado<\/h2>\n    <\/div>\n\n    <div class=\"lw-cs-feature-grid\">\n\n      <div class=\"lw-cs-feature\">\n        <div class=\"lw-cs-feature-icon\">01<\/div>\n        <h3>Dise\u00f1o web personalizado<\/h3>\n        <p>\n          Una experiencia de marca en WordPress con dise\u00f1os personalizados, tipograf\u00eda clara, presentaci\u00f3n inmobiliaria profesional y llamadas a la acci\u00f3n consistentes.\n        <\/p>\n      <\/div>\n\n      <div class=\"lw-cs-feature\">\n        <div class=\"lw-cs-feature-icon\">02<\/div>\n        <h3>Integraci\u00f3n de b\u00fasqueda de viviendas<\/h3>\n        <p>\n          Se integraron herramientas de b\u00fasqueda para que los compradores pasen del inter\u00e9s a la exploraci\u00f3n activa de viviendas.\n        <\/p>\n      <\/div>\n\n      <div class=\"lw-cs-feature\">\n        <div class=\"lw-cs-feature-icon\">03<\/div>\n        <h3>Formularios de captaci\u00f3n<\/h3>\n        <p>\n          Los formularios recopilan nombre, tel\u00e9fono, correo, inter\u00e9s inmobiliario y la solicitud espec\u00edfica del visitante.\n        <\/p>\n      <\/div>\n\n      <div class=\"lw-cs-feature\">\n        <div class=\"lw-cs-feature-icon\">04<\/div>\n        <h3>Integraci\u00f3n con CRM<\/h3>\n        <p>\n          La integraci\u00f3n con un CRM permite vincular consultas de contacto y valoraci\u00f3n de viviendas con un registro central de prospectos, para ayudar a los agentes a identificar el inter\u00e9s de los vendedores, organizar conversaciones y gestionar el seguimiento.\n        <\/p>\n      <\/div>\n\n      <div class=\"lw-cs-feature\">\n        <div class=\"lw-cs-feature-icon\">05<\/div>\n        <h3>Opciones para vendedores e inversionistas<\/h3>\n        <p>\n          Una p\u00e1gina \u201c\u00bfCu\u00e1nto vale tu casa?\u201d ayuda a captar prospectos vendedores al invitar a los propietarios a solicitar una valoraci\u00f3n y compartir datos de su propiedad y de contacto. El contenido especializado tambi\u00e9n apoya a compradores e inversionistas inmobiliarios.\n        <\/p>\n      <\/div>\n\n      <div class=\"lw-cs-feature\">\n        <div class=\"lw-cs-feature-icon\">06<\/div>\n        <h3>Dise\u00f1o adaptable<\/h3>\n        <p>\n          El sitio se optimiz\u00f3 para computadoras, tabletas y celulares, con una experiencia pr\u00e1ctica y profesional en distintos tama\u00f1os de pantalla.\n        <\/p>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- MOBILE -->\n  <section class=\"lw-cs-container lw-cs-section\">\n    <div class=\"lw-cs-mobile-layout\">\n\n      <div class=\"lw-cs-phone\" aria-label=\"Captura del sitio m\u00f3vil de Santos Home Sales\">\n        <img src=\"https:\/\/salaguiar.com\/wp-content\/uploads\/2026\/09\/santos-mobile.jpg\" alt=\"Santos Home Sales mobile website\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:auto;border-radius:24px;\">\n      <\/div>\n\n      <div>\n        <div class=\"lw-cs-heading\" style=\"text-align:left;margin-left:0;\">\n          <span>Dise\u00f1o m\u00f3vil<\/span>\n          <h2>Dise\u00f1ado para clientes en movimiento<\/h2>\n          <p>\n            Muchos visitantes llegan desde su celular. La experiencia m\u00f3vil facilita el acceso a b\u00fasquedas, opciones de contacto, informaci\u00f3n para vendedores y otras acciones importantes desde cualquier dispositivo.\n          <\/p>\n        <\/div>\n\n        <ul class=\"lw-cs-checklist\">\n          <li>Contenido y navegaci\u00f3n adaptables<\/li>\n          <li>Botones grandes y f\u00e1ciles de tocar<\/li>\n          <li>Informaci\u00f3n clara de propiedades y servicios<\/li>\n          <li>Formularios de contacto y captaci\u00f3n para m\u00f3viles<\/li>\n          <li>Acceso sencillo a la b\u00fasqueda de viviendas<\/li>\n        <\/ul>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- FORMS -->\n  <section class=\"lw-cs-container lw-cs-section shs-tone\">\n    <div class=\"lw-cs-heading\">\n      <span>Captaci\u00f3n de prospectos<\/span>\n      <h2>Formularios que captan m\u00e1s que un correo electr\u00f3nico<\/h2>\n      <p>\n        La experiencia de contacto se organiz\u00f3 en torno a la informaci\u00f3n que Santos necesita para iniciar una conversaci\u00f3n \u00fatil con un posible cliente.\n      <\/p>\n    <\/div>\n\n    <div class=\"lw-cs-two-col\">\n      <div class=\"lw-cs-card\">\n        <h3>Informaci\u00f3n recopilada<\/h3>\n        <ul class=\"lw-cs-checklist\">\n          <li>Nombre<\/li>\n          <li>N\u00famero de tel\u00e9fono<\/li>\n          <li>Correo electr\u00f3nico<\/li>\n          <li>Inter\u00e9s inmobiliario<\/li>\n          <li>C\u00f3mo puede ayudarte Santos<\/li>\n          <li>Consentimiento e informaci\u00f3n para seguimiento<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"lw-cs-card\">\n        <h3>Por qu\u00e9 es importante<\/h3>\n        <p>\n          Santos puede iniciar el seguimiento con contexto \u00fatil sobre los objetivos del posible cliente, m\u00e1s all\u00e1 de un mensaje de contacto gen\u00e9rico.\n        <\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n  <!-- CRM -->\n  <section class=\"lw-cs-container lw-cs-section\">\n    <div class=\"lw-cs-heading\">\n      <span>Proceso de CRM<\/span>\n      <h2>Del visitante al seguimiento<\/h2>\n      <p>\n        A homeowner visits the \u201cWhat\u2019s My Home Worth?\u201d page and submits a property address and contact details. The workflow is designed to pass the request through an email parser into the CRM, so the agent can follow up about that specific property.\n      <\/p>\n    <\/div>\n\n    <div class=\"lw-cs-flow\">\n      <div class=\"lw-cs-flow-step\">\n        <strong>1. Visitante<\/strong>\n        <span>El comprador, vendedor o inversionista llega al sitio.<\/span>\n      <\/div>\n\n      <div class=\"lw-cs-flow-step\">\n        <strong>2. Formulario<\/strong>\n        <span>El visitante env\u00eda sus datos de contacto e intereses.<\/span>\n      <\/div>\n\n      <div class=\"lw-cs-flow-step\">\n        <strong>3. Procesador de correo<\/strong>\n        <span>Los datos del formulario se preparan para la automatizaci\u00f3n.<\/span>\n      <\/div>\n\n      <div class=\"lw-cs-flow-step\">\n        <strong>4. CRM<\/strong>\n        <span>La informaci\u00f3n del prospecto se incorpora al proceso de gesti\u00f3n de relaciones.<\/span>\n      <\/div>\n\n      <div class=\"lw-cs-flow-step\">\n        <strong>5. Seguimiento<\/strong>\n        <span>Santos cuenta con el contexto necesario para una conversaci\u00f3n m\u00e1s \u00fatil.<\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n  <!-- FINISHED RESULT -->\n  <section class=\"lw-cs-container lw-cs-section shs-tone\">\n    <div class=\"lw-cs-result\">\n\n      <div class=\"lw-cs-result-copy\">\n        <span class=\"lw-cs-eyebrow\" >El resultado final<\/span>\n        <h2>Un sitio dise\u00f1ado para impulsar el negocio inmobiliario<\/h2>\n\n        <p>\n          El sitio terminado combina identidad de marca, b\u00fasqueda de propiedades, captaci\u00f3n de prospectos, facilidad de uso m\u00f3vil y seguimiento en una experiencia de cliente conectada.\n        <\/p>\n\n        <p>\n          El proyecto ofrece a los visitantes formas claras de buscar, informarse, solicitar informaci\u00f3n y avanzar en su proceso inmobiliario.\n        <\/p>\n\n        <a class=\"lw-cs-button\" href=\"https:\/\/santoshomesales.com\/\">\n          Visitar SantosHomeSales.com\n        <\/a>\n      <\/div>\n\n      <div class=\"lw-cs-result-panel\">\n        <h3>Aspectos destacados<\/h3>\n        <ul>\n          <li>Dise\u00f1o web inmobiliario personalizado<\/li>\n          <li>Experiencia adaptable en computadoras y m\u00f3viles<\/li>\n          <li>Integraci\u00f3n de b\u00fasqueda de viviendas<\/li>\n          <li>Formularios de contacto y captaci\u00f3n<\/li>\n          <li>Proceso de seguimiento orientado al CRM<\/li>\n          <li>Opciones para compradores, vendedores e inversionistas<\/li>\n          <li>Identidad de Santos Home Sales consistente<\/li>\n        <\/ul>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- CTA -->\n  <section class=\"lw-cs-container lw-cs-cta\">\n    <h2>\u00bfNecesitas un sitio inmobiliario como este?<\/h2>\n    <p>\n      Solicita una revisi\u00f3n web gratuita de Lighthouse WebDev. Revisaremos tu sitio inmobiliario, el recorrido de compradores y vendedores, las oportunidades de captaci\u00f3n, la experiencia m\u00f3vil y las mejoras que pueden convertir m\u00e1s visitas en conversaciones.\n    <\/p>\n\n    <a class=\"lw-cs-button\" href=\"\/es\/contact-us\/\">\n      Solicita una revisi\u00f3n web gratuita\n    <\/a>\n  <\/section>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Lighthouse WebDev \u00b7 Real Estate Websites Website Design for Real Estate A complete real estate website designed to help agents and brokers build trust, connect buyers with property-search tools, generate seller leads through a \u201cWhat\u2019s Your Home Worth?\u201d page, explain services, and organize follow-up with CRM integration. View the Real Estate WebsiteStart Your Website SantosHomeSales.comReal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-209","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lighthouse-webdev.com\/es\/wp-json\/wp\/v2\/pages\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lighthouse-webdev.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lighthouse-webdev.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lighthouse-webdev.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lighthouse-webdev.com\/es\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":6,"href":"https:\/\/lighthouse-webdev.com\/es\/wp-json\/wp\/v2\/pages\/209\/revisions"}],"predecessor-version":[{"id":263,"href":"https:\/\/lighthouse-webdev.com\/es\/wp-json\/wp\/v2\/pages\/209\/revisions\/263"}],"wp:attachment":[{"href":"https:\/\/lighthouse-webdev.com\/es\/wp-json\/wp\/v2\/media?parent=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}