A homeowner who is thinking about selling usually starts with a specific question: what could my home sell for? Give them a clear way to ask that question and give your team the information it needs to follow up.
1. Give home valuation its own page
Put a “What’s My Home Worth?” link in your navigation and explain what the homeowner will receive. If you prepare a comparative market analysis, say that it uses recent comparable sales and details about the property. Explain what happens after the request and give a response time only if you can meet it.
2. Keep the first form short
Start with the property address and the contact details needed to respond. Ask about timing or renovations later if those details are not necessary for the first reply. Make the form easy to complete on a phone and show a clear confirmation after a successful submission.
3. Give each inquiry a follow-up owner
Route the request into your CRM with the property address and its source. Assign someone to respond and review the submission history regularly. Use a test inquiry to check that the form, notification, and CRM handoff work end to end.
4. Measure seller inquiries separately
Count completed valuation requests, qualified seller conversations, and appointments booked. Review them alongside organic clicks to the valuation page so you can see whether changes are helping visitors take the next step.
See the Santos Home Sales case study for examples of the valuation form, property search, and CRM follow-up workflow. Contact Lighthouse WebDev if you’d like help planning a similar site.